http://www.ryanduenas.com Ryan Dueñas // Advertising Creative Sat, 04 Feb 2012 22:55:18 +0000 http://www.ryanduenas.com en http://ryanduenas.com/Trek-Bicycles-Spin-Tournament http://ryanduenas.com/following/ryanduenas.com/Trek-Bicycles-Spin-Tournament Sat, 04 Feb 2012 22:55:18 +0000 Ryan Dueñas // Advertising Creative 2655371 For some reason spinning classes are mainly marketed towards women. As if guys don't like riding bikes as much as women do. What if we turned spinning into a sport rather than just an exercise. Insight Riding a bike keeps you healthy and when used as a mode of transportation saves you a lot of money. Solution A full-fledged, bracketed competition combining spin class with the goldsprints system borrowed from the track bike world. Events hosted in several cities nationwide. People can race against each other or a nationwide high-score in front of spectators. The score is measured distance travelled within a certain time. The distance is converted into the dollar amount needed to travel that distance in a car with gasoline. Trek will match the score and donate it to charity. The more people race throughout the country, the more money is raised for a good cause. <img src="http://payload17.cargocollective.com/1/2/78928/2655371/t1.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload17.cargocollective.com/1/2/78928/2655371/t1_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655371/t2.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload17.cargocollective.com/1/2/78928/2655371/t2_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655371/t3.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload17.cargocollective.com/1/2/78928/2655371/t3_o.jpg" align="left" /> http://ryanduenas.com/Imaging-For-Designers-Booklet http://ryanduenas.com/following/ryanduenas.com/Imaging-For-Designers-Booklet Wed, 01 Feb 2012 17:23:10 +0000 Ryan Dueñas // Advertising Creative 2635721 A booklet developed in Maurice Sherman's Imaging For Designers studio where we explored various photographic methods and styles such as product, portait, interior, outdoor landscape photography, and a visual representation of a love/hate situation. http://ryanduenas.com/Rock-N-Roll-Hall-Of-Fame-Cover-Band-Search http://ryanduenas.com/following/ryanduenas.com/Rock-N-Roll-Hall-Of-Fame-Cover-Band-Search Sun, 29 Jan 2012 20:33:12 +0000 Ryan Dueñas // Advertising Creative 2655378 Insight The performers have changed, but rock 'n' roll will never die. Each year a new group of musicians is inducted into the Hall of Fame. Solution The Rock 'n' Roll Hall of Fame's version of American Idol. A nationwide search for the best group of tribute bands for this year's new inductees (Beastie Boys, Guns 'N' Roses, etc) An open call across the country where shows will be hosted in different cities, televised and simulcasted on the Hall of Fame's YouTube channel and Facebook page. The viewers can use Twitter/Facebook to cast their vote on the better cover band using special hashtags. The idea here is to not only get serious cover bands to participate, but also the group of friends that swear they know every word to "Paradise City" <img src="http://payload17.cargocollective.com/1/2/78928/2655378/rnr1.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload17.cargocollective.com/1/2/78928/2655378/rnr1_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655378/rnr2.jpg" border="0" width="670" height="444" width_o="670" height_o="444" src_o="http://payload17.cargocollective.com/1/2/78928/2655378/rnr2_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655378/rnr3.jpg" border="0" width="670" height="547" width_o="670" height_o="547" src_o="http://payload17.cargocollective.com/1/2/78928/2655378/rnr3_o.jpg" align="left" /> http://ryanduenas.com/The-New-Museum-Art-Hunt http://ryanduenas.com/following/ryanduenas.com/The-New-Museum-Art-Hunt Sun, 29 Jan 2012 19:15:39 +0000 Ryan Dueñas // Advertising Creative 2655357 Insight Art doesn't need to rely on a museum to be appreciated and seen as legitimate. The New Museum is one with a new idea for experiencing art. Solution When preparing for an upcoming exhibition, artist pieces are places throughout the city and Foursquare locations are created for them. A big QR code is placed outside the building and anyone who scans it gets access to the citywide scavenger hunt. Anyone who completes the list and checks-in to each location on Foursquare earns the New Museum VIP badge, granting them free admission to the New Museum for the duration of the exhibit. <img src="http://payload17.cargocollective.com/1/2/78928/2655357/newmusehead.jpg" border="0" width="670" height="202" width_o="670" height_o="202" src_o="http://payload17.cargocollective.com/1/2/78928/2655357/newmusehead_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655357/newmuseum1.jpg" border="0" width="670" height="547" width_o="670" height_o="547" src_o="http://payload17.cargocollective.com/1/2/78928/2655357/newmuseum1_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655357/newmusem2.png" border="0" width="670" height="489" width_o="670" height_o="489" src_o="http://payload17.cargocollective.com/1/2/78928/2655357/newmusem2_o.png" align="left" /> http://ryanduenas.com/Tesla-Model-S http://ryanduenas.com/following/ryanduenas.com/Tesla-Model-S Fri, 27 Jan 2012 23:17:33 +0000 Ryan Dueñas // Advertising Creative 2642441 Electric cars are the future of the industry. There's no doubt about that, but they have a lot of shortcomings. Insight There hasn't yet been an electric car developed that can be seen as a practical replacement to a fuel-powered sports cars. Solution Use the introduction of the Model S to tune into the big kid inside every car guy. Showroom Brochure doubles as a poster: <img src="http://payload17.cargocollective.com/1/2/78928/2642441/tesla_brochure-01.jpg" border="0" width="670" height="136" width_o="2048" height_o="417" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/tesla_brochure-01_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-10.jpg" border="0" width="670" height="440" width_o="696" height_o="458" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-10_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-11.jpg" border="0" width="670" height="440" width_o="696" height_o="458" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-11_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-12.jpg" border="0" width="670" height="440" width_o="696" height_o="458" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-12_o.jpg" align="left" /> Direct Mail Toy Car <img src="http://payload17.cargocollective.com/1/2/78928/2642441/tesla_directmail-01.jpg" border="0" width="670" height="502" width_o="1667" height_o="1250" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/tesla_directmail-01_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-2343434.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-2343434_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-17.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-17_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-18.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-18_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-28.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-28_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-29.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-29_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-30.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload17.cargocollective.com/1/2/78928/2642441/Tesla_2-30_o.jpg" align="left" /> http://ryanduenas.com/U-S-Vs-The-World http://ryanduenas.com/following/ryanduenas.com/U-S-Vs-The-World Fri, 27 Jan 2012 23:17:21 +0000 Ryan Dueñas // Advertising Creative 2655361 A satirical look at the world through popular stereotypes. Visit website <img src="http://payload17.cargocollective.com/1/2/78928/2655361/1.png" border="0" width="670" height="487" width_o="1152" height_o="839" src_o="http://payload17.cargocollective.com/1/2/78928/2655361/1_o.png" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655361/2.png" border="0" width="670" height="487" width_o="1152" height_o="839" src_o="http://payload17.cargocollective.com/1/2/78928/2655361/2_o.png" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655361/3.png" border="0" width="670" height="487" width_o="1152" height_o="839" src_o="http://payload17.cargocollective.com/1/2/78928/2655361/3_o.png" align="left" /> http://ryanduenas.com/James-Bond-Museum http://ryanduenas.com/following/ryanduenas.com/James-Bond-Museum Fri, 27 Jan 2012 23:17:20 +0000 Ryan Dueñas // Advertising Creative 2655335 It's about time Bond had a proper, web-based museum where visitors can read about everything that has made him a household name over twenty-three films. Visit site <img src="http://payload17.cargocollective.com/1/2/78928/2655335/1.png" border="0" width="670" height="515" width_o="1100" height_o="846" src_o="http://payload17.cargocollective.com/1/2/78928/2655335/1_o.png" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655335/2.png" border="0" width="670" height="515" width_o="1100" height_o="846" src_o="http://payload17.cargocollective.com/1/2/78928/2655335/2_o.png" align="left" /> <img src="http://payload17.cargocollective.com/1/2/78928/2655335/3.png" border="0" width="670" height="515" width_o="1100" height_o="846" src_o="http://payload17.cargocollective.com/1/2/78928/2655335/3_o.png" align="left" /> http://ryanduenas.com/New-York-State-Conservationist http://ryanduenas.com/following/ryanduenas.com/New-York-State-Conservationist Fri, 27 Jan 2012 23:17:19 +0000 Ryan Dueñas // Advertising Creative 2639831 How do you get a younger generation to subscribe to a magazine that is poorly designed, has no web presence and barely anyone knows exists? Re-Brand Create an entire new identity from a new logo to modern layout design making room for larger and more photos. And, on the production end, making sure The Conversationist is conserving by printing on recycled paper. <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMagCover.jpg" border="0" width="670" height="867" width_o="670" height_o="867" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMagCover_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-1.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-2.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-4.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-4_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-3.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-3_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-5.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-5_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-6.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/ConMag_Layout_Shadows-6_o.jpg" align="left" /> Special Interest Issues Draw a younger, outdoors-y crowd to New York State by released Special Interests issues that sets New York as a perfect location for things like rock climbing, base jumping and wakeboarding. <img src="http://payload16.cargocollective.com/1/2/78928/2639831/all_three_cover_table.jpg" border="0" width="670" height="460" width_o="1152" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/all_three_cover_table_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/Base_jumpingayout.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/Base_jumpingayout_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/2/78928/2639831/gear_-page.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/gear_-page_o.jpg" align="left" /> Web <img src="http://payload16.cargocollective.com/1/2/78928/2639831/conmag_desktop.jpg" border="0" width="670" height="588" width_o="670" height_o="588" src_o="http://payload16.cargocollective.com/1/2/78928/2639831/conmag_desktop_o.jpg" align="left" /> http://ryanduenas.com/Claes-Oldenburg-Exhibition-Posters http://ryanduenas.com/following/ryanduenas.com/Claes-Oldenburg-Exhibition-Posters Fri, 27 Jan 2012 22:47:16 +0000 Ryan Dueñas // Advertising Creative 1832127 Three designs promoting Claes Oldenburg's Books And Ephemera exhibition at Printed Matter, Inc. Restricted to designing within a square, using Trade Gothic weights and styles, black and white. <img src="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-2.jpg" border="0" width="670" height="670" width_o="1050" height_o="1050" src_o="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-1.jpg" border="0" width="670" height="670" width_o="1050" height_o="1050" src_o="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-3.jpg" border="0" width="670" height="670" width_o="1050" height_o="1050" src_o="http://payload.cargocollective.com/1/2/78928/1832127/Exhibit_Annouce_3-3_o.jpg" align="left" /> http://ryanduenas.com/New-York-Magazine-High-Priority http://ryanduenas.com/following/ryanduenas.com/New-York-Magazine-High-Priority Fri, 27 Jan 2012 22:42:11 +0000 Ryan Dueñas // Advertising Creative 1832104 Seven designs for New York Magazine's High Priority for the week of August 23 - 30, 2010. <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-1.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-8.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-2.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-3.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-7.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-4.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-5.jpg" border="0" width="670" height="428" width_o="1031" height_o="660" src_o="http://payload.cargocollective.com/1/2/78928/1832104/high_priority_final-5_o.jpg" align="left" />