DIRECTV NOW is DIRECTV's answer to the cord-cutting generation. It's a live TV app with access to 120+ standard and premium channels, a huge library of on-demand entertainment and the ability to stream on virtually any device. You don't need a TV to watch TV. We understood the value of a product like this wasn't the app itself. The value was all the things DIRECTV NOW gave subscribers access to: endless entertainment. 

Agency: iCrossing
Role: Art Director, Senior Designer